BALANCED SCORECARD
Objectives
Measures
Initiatives
Financial
Increase revenue
Growth Initiatives.
Smart advertisement.
Growth strategies in high census specialties.Increase area of services.Online marketing.Staff incentives.
Customer
Individual attention to the customers
Technical advancement and easy accessibility.
Implement marketing plan to increase patient utilization.Achieve accreditation.Teli medicine.
Learning and Growth
Invest in employee training
Reduce employee turnover.
Advanced training programs
Invest in learning system to upgrade employee skills.
Yearly increments for scientific achievements
Currently, the 2,600 employees and 90,000 network providers who make up Health Net’s workforce service three million consumers in the state of California.
Currently the estimated revenue per employee of Health Net’s is $314,600. It has to be improved by providing proper learning system to upgrade employee skills.
Build individual customer care efficiency
Maximize the impact of advertisement on targeted community
Implement technical advancement in field work
Staff strengthening
Strategy I: Obtain certification from a recognized standard-setting authority.
objectives:
Ensure the organization continues to have its accreditation from The National Committee for Quality Assurance (NCQA).
The Joint Commission on Accreditation of Healthcare Organizations (JCAHO).
Strategy II: Patients will likely see changes to their health insurance coverage due to the ongoing worldwide epidemic.
objectives:
In order to increase the number of people covered by health insurance, the company’s policies and credentialing procedures should be reviewed.
Make cash payments available to all of the patients
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